The bicycle frame turns into canvas. The artist creates his unique and distinctive piece of art. The athlete expresses his maximum performance. And this is never the same.
Being unique, standing out from the crowd.
This why we have worked on a brand new project, Unico.
DIFFERENT WORLDS, THE SAME DEDICATION
Sporting performance and art may seem to be opposing worlds. On the one hand physical effort, sweat and competition. On the other, inspiration, creativity, introspection and a dash of madness. But there’s something very strong shared by two such different disciplines: total dedication. Athlete and artist share passion--very strong and always alive--and consistent commitment over time. Without these basic ingredients, there would be no top-level sport, nor art worthy of note. That’s why we have tried to get sport and art to communicate. Unico is the result.
Like the athlete and the artist, we cultivate passion at Wilier Triestina. Passion for cycling, obviously, passion for our work, passion for the beauty and harmony of things, constant dedication to continue developing our technologically advanced products.