I used to think that being a champion
was a matter of having.

But the more you have to carry,
the darker you see the world.

Now I know that darkness
comes from the shadow of what you have.

But it’s through what you don't have
that you can see the light.

While people struggle to have,
Champions let go.

Get rid of what you had.
Climb Higher. Ride lighter.
Pedala più leggero.

Verticale SLR.
Lighter than light.