WILIER TRIESTINA JOINS TEAM DIRECT ENERGIE AS NEW OFFICIAL BIKE PARTNER
06/10/2017 - Gare e Team
Wilier Triestina is proud to announce the partnership agreement with the Team Direct Energie. From 1st January 2018 the Italian premium bike manufacturer will be the Official Bike Partner of the renowned french squad and its development team Vendée U.
Both teams will be equipped with the high-end road bike Cento10AIR and the time trial frame Twin Blade.
Andrea Gastaldello (CEO of Wilier Triestina): ”We’re happy to team up with a successful pro cycling team like Direct Energie and we look forward to start to work with Jean René Bernaudeau’s group. Together we’re confident to return at Tour de France. A race where our brand is used to be protagonist. At the same time we look to strength our presence in France, a key market for Wilier Triestina where today we have around one-hundred official dealers and in 2016 we sold over 3.000 products. Numbers that we want increase thanks also to the collaboration with the Team Direct Energie”.
Jean René Bernaudeau (General Manager of Team DIrect Energie): ”We’re delighted to be back in the world of high-tech bikes with Wilier Triestina; the possibility to work together on the development of a new time-trial bike has been a key point for our choice. We hope to beat our record of victories thanks those, like Wilier Triestina, share our values!”.